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"I want to spread happiness and create for those who have the aspiration, like me, to turn ther dreams into reality."

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Alexandra’s life story is coloured by two important influences: her Grandmother and the planet. Alexandra was born as Alexandra Vollebregt in the Netherlands in 1985. Her creative journey begins at a young age with the loving encouragement of her Grandmother to explore her creativity. It was in the safe haven of her Grandmother’s house where Alexandra found herself immersed in her own creations. These formed the first steps into creating ALEXANDRA FRIDA.

Throughout her childhood Alexandra lived in Zaire, Nigeria, England and the Netherlands. These colourful experiences, tastes and cultures have fuelled her imagination and are reflected in her work.

Alexandra obtained her BA degree in Fashion Design from the Amsterdam Fashion Institute in 2009, where she undertook a variety of specializations including trend forecasting, textile and print design. Soon after she entered the Arnhem Fashion Masters. It was the Dutch designer Bas Kosters – where she did her internship - who convinced Alexandra to graduate with a runway collection. This collection led to the invitation of the Artez Fashion Masters where she continued to explore her talents in fabric, accessory and fashion design.

Not long after, Alexandra left for a new journey to Cuba where she began the label ALEXANDRA FRIDA. Upon return to her homeland, Alexandra showed her first ready-to-wear collection LOLA at the Mercedes-Benz Amsterdam Fashion Week January 2014 edition. 

Her work was also shown at New York Fashion Week, Downtown Fashion Week Amsterdam, Meesterlijk and Premier Tissue, Paris and she exhibited work at the Glas Museum in Leerdam. She was part of the Generation 12 Mini Collection presentation at Arnhem Coming Soon, both in the Netherlands. Alexandra was a finalist during the Global Denim Awards and nominated as one of the women of year 2015 by Harpers Bazaar. In 2016 she launched an eyewear jewellery collection with Eyewish Opticiens and was one of designers who created a look for The Limiteds launched last summer by Hudson Bay. 

ALEXANDRA FRIDA is a creator with a message. She believes we should chase our dreams! She designs with the strong desire to give women the confidence to achieve all they want in life. Each piece embodies her thrill for adventure and embraces comfort, sensuality and classic feminine expression. Her designs accentuate the female silhouette highlighting the power of a woman’s body while fabric, handwork and prints bring out the playfulness of her character. Iconic to Alexandra's work is the FRIDA feather print, which makes every piece a representation of her goal: to give women wings.



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Misty Sorceress Glinda: Holiday Capsule Collection 2017
Scheherazade 2016
Beatrice 2016
Lenka: Denim Capsule Collection 2015
Anna 2015
Lola 2014


Nomination Catergory Creatives Viva 400 2017
Finalist Netherlands Fashion Award Milano 2016
Financieel Dagblad Top 50 Entrepreneur Talents 2016
Harpers Bazaar, Women of the Year 2015
Finalist Global Denim Awards 2015


Hudson's Bay: The Limiteds Collection - Launched September 2017
Eye Wish Opticiens: Eyewear Jewellery Collection - Launched November 2016
Bose: Fashion Performance at Fashion Week Amsterdam - Presented July 2016
Robey Casuals: Limited Edition Sneaker Collection - Launced Summer 2016
Neo Nail Tech: 3D Jewellery and Nail Art - Launched Summer 2015


Prinsjesdag: deigned outfit Minister OCW Ingrid van Engelshoven 2018
Vogue Flower Market: part of exhibitors 2018
Premiere Superjuffie: designed press outfits for leading actress Diewertje Diw 2018
Hermitage Amsterdam: created illustrion for Classic Beauties exhibition booklet 2018
Triennale Di Milano: part of Global Denim Awards exhibition 2017
Modefabriek Amsterdam: part of Screenshop, a concept store 2017
Coming Soon Arnhem: solo exposition during Fashion & Design Festival 2017
Mercedes Benz Fashion Week Amsterdam show: collection Scheherezade 2017
Alexandra Frida x Eye Wish Opticiens: launch presentation at XBank 2016
Netherlands Fashion Awards Milano 2016
Dynamic Shop & Fashion Performance Mercedes Benz Fashion Week Amsterdam 2016
Modefabriek Amsterdam: part of Curated Store by HTNK 2016
Fashion Clash Maastricht: part of Acreati Pop Up Store & Exhibition 2016
Collection Presentation Beatrice at Magazijn Amsterdam 2016
Museumnacht Amsterdam: part of exposition byAmfi at Tassen Museum Hendrikje 2015
Global Denim Awards show: collection Lenka 2015
New York Fashion Week show: collection Anna 2015
Downtown Mercedes Benz Fashion Week Amsterdam: Fashion & Music Performance at Koepelkerk 2015
Alexandra Frida Soundtrack & Video Clip: Frida produced by Cheaters 2015
Styling for music video: Abstract Part 2 by CUT_ 2015
Museumnacht Amsterdam: Cheaters x Alexandra Frida, Music & Fashion Performance at Stedelijk Museum 2014
Styling for music video: Bad Thoughts by Cheaters 2014
Mercedes Benz Fashion Week Amsterdam show: collection Lola 2014
Glasmuseum Leerdam: part of exhibition Transparent Man 2011-12
Premier Tissue, France: collection Inside the Attic exhibited 2010
Exhibition Coming Soon: part of ArtEZ Fashion Generation Mini Collection Presentation 2010
Meesterlijk Design & Ambacht Eindhoven show: collection Superpoes 2009



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The Guardian, De Volkskrant, Financieel Dagblad, Algemeen Dagblad, Metro, Het Parool, AD Magazine, FD Persoonlijk, De Telegraaf 


Vogue NL, Harpers Bazaar, ELLE, Linda, Linda Meiden, Marie Claire, Jan Magazine, Elegance, Glamour, L'Officiel, Grazia, Mirror Mirror Magazine, Libelle, Viva, 
Nouveau, Schon Magazine, Design Scene, LINK Modevakblad, &C, Fall Magazine, Talkies, Beau Monde, Latest Magazine, Mad Magazine, Teaser Magazine, HUF Magazine,Mercedes Benz Magaine, IMute Magazine, Kunstkalender 

ONLINE PUBLICATIONS,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,,


BNR Radio, FunX Radio
RTL Boulevard, AT5


 Alexandra was photgraphed by Iris Duvekot and Sanne Glasbergen.